08n: Steve Martin / Jason Mraz
[ open on Mom playing Garden with her little one ]
Mom V/O: You care about your family... and you care about the Earth.
Mom: But, sometimes, it can seem like we have to make a choice between the two. [ she pulls a container of cloth diapers forward ] Cloth diapers are easy on the planet, but they're messy and hard to clean. [ she pulls a stack of disposable diapers forward ] Disposable diapers are a snap, but I want to leave a better world for this little one. Now, there's another way: [ she places product on countertop ] Introducing Chewable Pampers. It's all the convenience of a disposable diaper in an eco-friendly package!
You see, Chewable Pampers are 100% edible. They're made from easily digestible vegetable fibers. So clean-up is all-natural... and no hassle.
Chewable Pampers are super-absorbent... AND super-delicious! [ she holds up a flake and pops it in her mouth ] Mmm! The secret is out anti-bacterial flavor crystals. They activate on contact, and, in no time, the full diaper is safe to eat and irresistable. In great flavors like: tangy cheddar, spicy lentil and corn chowder. You can smell when it's working! [ she holds an open diaper and takes a heavy whiff ] Mmm! Almost ready!
Chewable Pampers are ALL great taste, and no waste.
[ reveal pot pie coming out of oven ]
Mom V/O: Baked into a savory, organic pot pie.
[ reveal a pot of stew on the stove ]
Mom V/O: As part of a flavorful, nutritious stew.
[ reveal Mom pouring contents of garbage can into a salad bowl, as two of her kids run into the kitchen ]
Girl: Mommy, we're hungry!
Mom: Well, look in the bowl.
Kids: [ excited ] Chewable Pampers!!
[ Dad enters the kitchen ]
Dad: Hi! What's that smell?
[ sniffing the baby's bottom ] Oooh! Dinner!
[ cut to product ]
Mom V/O: Chewable Pampers. The favorite of mothers everywhere -- even Mother Nature.
[ cut to the family dog jumping onto the counter and swiping a used diaper from the salad bowl ]
[ fade ]