Wallace Advertising

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Cecily Strong

Leslie Jones

Steve… Kenan Thompson

Beck Bennett

Mr. Wallace… Michael Keaton

[Starts with four people in the office of Wallace Advertising.]

Cecily: FYI folks, our CEO Mr. Wallace is going to be sitting in today.

Leslie: Mr. Wallace, why?

[Cut to Cecily and Steve]

Cecily: Oh, he just said he wanna be more hands on in the creative process.

Steve: As long as he keeps hands off my lunch, I’ll be happy.

[everyone laughing] [Cut to Leslie and Beck]

Leslie: I just hope he keeps his hands off my lunch.

[Cut to everybody. No one laughs]

Oh, so you’re just gonna laugh at him but not laugh at me.

[Mr. Wallace walks in]

Mr. Wallace: Hey! How are you guys doing?

Cecily: Um, good Mr. Wallace. How are you?

Mr. Wallace: I’m good. I’m good. I’m good. [Cut to Mr. Wallace] Everything alright with you folks? I was getting too soft at that quarter office. I needed to get back down here where the action and greatest stuff happens. What do we got? What are we pitching?

[Cut to Leslie and Beck]

Beck: Um, it’s an ad for Labatto’s. The official cereal of the Labat Blue Brewing company.

[Cut to Mr. Wallace]

Mr. Wallace:  Great, great, great. Lay your smoke around me. Just right down the middle. Give it to me.

[Cut to everybody. Mr. Wallace starts using his nasal hair trimmer]

Beck: Sorry?

Mr. Wallace: This one’s a smoker. Right by me. Right down in the middle. Just was one by me. Come on! Right on my face! With me.

[Cut to Leslie and Beck]

Beck: Okay. So, this smoker is still in the rough stages. But we thought we open in our suburban kitchen, mama’s setting down two  bowls of Labatto’s on the table.

[Cut to Mr. Wallace]

Mr. Wallace: Good. Good.

[Cut to Cecily and Steve]

Cecily: Uh, the dad comes in dressed for work and the son comes down also in a suit.

[Cut to Mr. Wallace]

Mr. Wallace: Ya.

[Cut to Leslie and Beck]

Leslie: The mom says, “Honey, what are you wearing?” He says, “I wanna go to work with daddy today.”

[Cut to Cecily and Steve]

Steve: Yeah. And dad reaches down, tussle his son’s hair a little bit.

[Cut to Cecily, Steve and Mr. Wallace]

Mr. Wallace: Yeah, and the mom’s got huge knockers. Go ahead!

Steve: Sure, sure. That can be part of it.

Mr. Wallace: No, no. It is part of it.

Steve: Sure. So, the mom has huge knockers.

Mr. Wallace: Good! Very good. Ya.

Steve: Exactly. And the kid says, “I want the same breakfast as daddy.”

Mr. Wallace: [interrupting] No, no. You know what it is? [Cut to Mr. Wallace] he looks at knockers and he’s like, “I’ll have what he’s having.” [laughing] That’s very good. Really, that’s very good. What’s the hook though?

[Cut to Cecily]

Cecily: Um, well, okay, we thought maybe the mom would say, “If you keep keep eating your Labatto’s you can be like your dad.”

[Cut to Cecily, Steve and Mr. Wallace]

Mr. Wallace: Yeah, you cut to the kid and he put down his glasses and he goes right straight at the camera, he goes, “Whaaaat?” And the camera starts jiggling coz the cameraman is laughing. Go ahead.

[Cut to Cecily, Steve and Mr. Wallace]

Cecily: Um, right. The camera jiggles. And the dad puts his arm around the mom, looks at the son, and he says–

Mr. Wallace: [interrupting] He says, “You keep eating that Labatto’s, you’re gonna pork this big old thing.” [laughs] [Cut to Mr. Wallace] And he points to the mom who looks to the camera. She goes, “Whaaaat?” The camera shoots straight up. Straight up. Coz cameraman had a heart attack, he was laughing so hard.

[Cut to Cecily, Steve and Mr. Wallace]

He’s very good guy. He’s nice.

Steve: So, the camera’s just pointing at the ceiling?

Mr. Wallace: Yeah! Yeah, that’s great. [Cut to Mr. Wallace] Then the kid leans into the shot. He looks down and he says, “Houston, we have a boner.” [laughs] [Cut to Cecily, Steve and Mr. Wallace]

Cecily: Oh, my god! Mr. Wallace, your stomach is bleeding.

[Mr. Wallace’s stomach is bleeding all over his shirt.]

Mr. Wallace: Oh, shoot! Oh, god! [Cut to Mr. Wallace] Man! I’ve been flirting with his girl who got my bellybutton pierced. I think she might hit a vessel. Oh boy. Man, things we do for a piece of tail, huh Steve?

[Cut to Cecily, Steve and Mr. Wallace]

Steve: I guess so, sir. Yeah, don’t call me sir. [Cut to Mr. Wallace] That was my dad’s name. Call me Sir Sly. Now, who is another smoker at me?

[Cut to Cecily, Steve and Mr. Wallace]

Cecily: Okay, well, we have a pitch for a Spatz’s family brand ketchup.

Mr. Wallace: Great. What is it?

Cecily: Okay. We open on a backyard barbecue. Grandma is there with her famous special sauce.

Mr. Wallace: Good, good.

[Cut to Leslie and Beck]

Beck: And then, someone put spats on her burger! Grand is–

[Cut to Cecily and Steve]

Steve: A bit set in her ways.

[Cut to Leslie and Beck]

Leslie: So, grandma sees him put the ketchup on.

[Cut to Cecily and Steve]

Cecily: And she starts running over to him.

[Cut to Mr. Wallace]

Mr. Wallace: Yeah, yeah. She trips, falls down. Her face right on the grill. Her head gets on fire. And she’s screaming. Go ahead.

[Cut to everybody]

Cecily: Um…

Steve: Uh, grandpa comes up. Put the fire out.

Beck: Grandma heads towards–

Mr. Wallace: Yeah, yeah, trips and falls faced on the grill this time, catches fire again. Go ahead.

Beck: And then grandpa…

Mr. Wallace: Pulls down his glasses. Go oh.

[Cut to Beck]

Beck: And says, “Whaaaat?”

[Cut to Mr. Wallace being confused.]

Mr. Wallace: Explain!

[Cut to Beck]

Beck: I just..

[Cut to Mr. Wallace]

Mr. Wallace: No, no, no, no. You know what it is? Grandpa says, “You’re a little baby!” And then grandma pops up. By this time her whole old lady face is burnt right off. And now, she’s got a smoking hot babe face. And then, of course, the huge knockers we didn’t notice before. Everyone pulls down their sunglasses and are like, “Houston, we have another boner.” Go on!

[Cut to Leslie and Beck]

Leslie: The camera starts shaking.

Mr. Wallace: Exactly. [Cut to Mr. Wallace] Exactly. The cameraman is dying laughing. The camera flips around, we finally see the cameraman. He’s cool and fun than all of them. He thinks it’s about– Think about that guy, he’s the coolest one of all of em’. All of em’!

[Cut to everybody]

That’s good. Oh god! Jesus!

[Mr. Wallace’s shirt is all soaked in blood]

Everybody: Oh!

Mr. Wallace: Oh, man! This thing is getting worse. Okay, well, you guys keep working. I’ma– I’m gonna go to the hospital.

[ends] [cheers and applause]

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Author: Don Roy King

Don Roy King is directing his fourteenth season of Saturday Night Live. That work has earned him nine Emmys and thirteen nominations. Additionally, he has been nominated for thirteen DGA Awards and won in 2014, 2016, 2017, 2018 and 2019. Mr. King is also the creative director of Broadway Worldwide which brings theatrical events to theaters. The company has produced Smokey Joe’s Café; Putting It Together with Carol Burnett; Jekyll & Hyde; and Memphis, all directed by Mr. King. He completed the screen capture of Broadway's Romeo & Juliet in 2013. - LinkedIn

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