Fashion Coward – SNL | Season 44 Episode 8


Heidi Gardner

Ego Nwodim

Emma Stone

Aidy Bryant

Kate McKinnon

[Starts with a clip of exclusive fashion commercial]

Heidi Gardner: I let my look do the talking.

Ego Nwodim: My body is my canvas, and my clothes is my paint.

Narrator: When it comes to fashion, there’s no risk you won’t take. Well, congrats on being hot, but this ain’t for you. [Cut to a simple clothing store] Introducing fashion coward, the only stor for people who hate shopping and feel lost and scared, with clothes that suggest the general idea of a person. So many shirts are almost normal, but then they go like this. [Kate wearing a simle shirt with a knot at the bottom] We keep it safe with things like brown sweater, navy shirt, pants for the legs and one black dress that says keep it moving.

[Cut to Ego Nwodim from exclusive fashion commercial]

Ego Nwodim: My style tells a story.

[Cut to Emma in the simple clothing store]

Emma Stone: Same. My story is I’m a stranger to myself.

Aidy Bryant: I go in cruises with my parents.

Kate McKinnon: Ideal juror.

Narrator: Can’t decide between buttons and no buttons? We split the diff with a whole lot of this. [Cut to clips of shirts with half trail buttons] That’s a half trail of buttons that say – Bail! Bail, bail, bail. And you got to try on our big gray zip-up sweatshirt [Cut to clips of oversized hoodies] that doubles as a real life invisibility cloak. Try it on in our coward proof fitting room. As a child, you were humiliated in a Kohl’s fitting room where your mother said something so harmful, is seared off the top layer of your brain. You’re safe here with things like far mirrors.

[Cut to Kate checking her clothes on a mirror that’s pretty far]

Kate McKinnon: That’ll do.

Narrator: If an item of clothing makes you ask, am I this person?

Aidy Bryant: Maybe for like a rooftop party?

Narrator: It will immediately burst into flames. [The dress burns itself] Decisions are hard. That’s why if you take more than seconds to decide if you want something, the fitting room emits a mercy gas that knocks you out. [Kate faints] Then you’re carried home by a big strong man who shops for you. [Big strong man carrying Kate on his shoulder and choosing clothes for her] And we don’t sell swimsuits. You know why. [Cut to Kate, Aidy and Emma. They are very happy] Fashion coward.

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Author: Don Roy King

Don Roy King has directed fourteen seasons of Saturday Night Live. That work has earned him ten Emmys and fourteen nominations. Additionally, he has been nominated for fifteen DGA Awards and won in 2013, 2015, 2016, 2017, 2018, 2019, and 2020.

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