Pizza Ad

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Director… Mikey Day

Mrs. Richard… Kate McKinnon

Mr. Richard… Will Farrell

Daughter… Heidi Gardner

Son… Kyle Mooney

[Starts with a commercial director briefing the Richard’s family]

Director: What’s up Richard’s family? Winners of bertucci pizza, no. 1 fan contest. We are pumped to have you guys in our commercial.

[Cut to Mrs. Richard and Mr. Richard]

Mrs. Richard: We’re so excited. Ha-ha.

Mr. Richard: This is cool for us.

[Cut to Daughter and Son]

Daughter: Yeah, we eat here like everyday.

Son: It’s legit, like, good.

[Cut to Director]

Director: Okay, great. So, the commercial will be you guys just talking about the pizza being yourselves.

Mr. Richard: Oh, stuff like, “Nice pizza!”

Mrs. Richard: Or like, “On, nummy, nummy! I’m all horned up for this pizza!”

[Cut to Daughter and Son]

Daughter: Eww! Mom, no.

[Cut to Mrs. Richard]

Mrs. Richard: What? Come on! It makes me wanna do my horny dance.

[Cut to Daughter and Son]

Daughter: No! Oh, my god!

[Cut to Mrs. Richard]

Mrs. Richard: What? It’s a commercial. Sex sells.

[Cut to Daughter and Son]

Son: Mom! We’re being embarrassing. Don’t like, ruin this!

[Cut to Mrs. Richard and Mr. Richard]

Mr. Richard: Yeah, honey! Don’t get us fired before we get started!

[Cut to Director]

Director: No way! You guys are going to be great, okay? Mom, just trying to keep it natural. Alright? Okay, action!

[Cut to
Mr. Richard]

Mr. Richard: This is some cheesy pizza.

[Cut to Daughter and Son]

Daughter: This is so good.

Son: Best pizza ever!

[Cut to Mrs. Richard. She is staring at the floor.]

Director: Hey, mom! You wanna eat that pizza?

Mrs. Richard: No!

Director: You don’t?

Mrs. Richard: No! Not now. I don’t want to.

Director: Are you doing okay mom?

Mrs. Richard: I’m great! I’m gonna go, I’ll be waiting in the car. Cold and starving.

Director: Alright, and cut! [Cut to everybody] Um, come on! No way, mom, we need you. Dad, kids, great job. And mom, let’s just try to keep it fun, okay?

[Cut to Daughter and Son]

Son: Mom, be happy. Please.

[Cut to Director]

Director:Yeah, alright? You guys ready? Okay. Here we go. And, action!

[Cut to the Richard’s family]

Director: How about some pepperoni?

Mr. Richard: Well, heck yes!

Son and Daughter: Alright!

Director: And mom? I think you want some of our famous garlic nuts.

[Cut to Mrs. Richard]

Mrs. Richard: Well, it doesn’t matter what I want.

Director: Come on! Everybody loves garlic nuts.

Mrs. Richard: How can I eat it if I’m supposed to keep my mouth shut?

Director: No way, mom! Come on! Chow down, mom!

Mrs. Richard: Just give me the crust, from the trash. Whatever the raccoons don’t want. I’m a raccoon. I stink like a skank!

[Cut to Daughter and Son]

Daughter: Mom, what?

[Cut to Mrs. Richard]

Mrs. Richard: I’m a skanky skank! I run my skank ass off because moms are skank.

Director: And cut! [Cut to everybody] Cut, cut, cut! Um, can we kind of check in with mom here?

[Cut to Daughter and Son]

Son: Mom! Chill! We were just kidding.

[Cut to Mrs. Richard]

Mrs. Richard: Well, you made fun of me all day.

[Cut to Daughter and Son]

Daughter: Yea, just because everything you say is weird and bad.

[Cut to Mrs. Richard]

Mrs. Richard: You know what? Just film them. I shouldn’t have come. I missed my volunteering for this. I teach typing on Deathrow. Those men appreciate me.

[Mrs. Richard stands and walks away.] [Cut to Director]

Director: Yeah! Um, let’s give mom a breather and why don’t we just get some B roll of you guys. And dad, do me a favor, just talk to the kids like you’re having dinner, whatever the three of you normally talk about, okay? Alright, and action.

[Cut to Mr. Richard and his kids. They are awkward.]

Mr. Richard: How’s your period? And son, fight me.

[Cut to Daughter and Son]

Daughter: Dad! Awkward!

[Cut to Mr. Richard and his kids.]

Director: Okay, looks like dad’s kind of lost without mom. Let’s just go back to talking about pizza. [Cut to Mr. Richard acting upset.] Hey dad, you like sausage? Oh, no, dad! Oh, no!

Mr. Richard: I can’t do anything without your mother. Okay? Anything! Once she went out of town honey, I put bleach on my cereal. I wasn’t trying to kill myself. I thought it was milk. I hired a prostitute to show me how the oven worked. [He starts crying]

Director: Okay, oh, no dad! Looks like you’re crying. What’s going on bud?

Mr. Richard: She is the greatest woman in the world.

[Mrs. Richard walks in]

Mrs. Richard: Oh dear!

Mr. Richard: She helped me believe in Santa Clause until I was 28 years old. And what did I give her in return? At our wedding, I sneezed on the alter. Broke her nose with my head. Last Christmas, your mother was being attacked by a bat in the garage. She told me to get a shovel. I went to a bar. I f-ing love her.

Director: Okay, this isn’t really about pizza anymore.

Mrs. Richard: Oh, Jerry. You’re my king.

[Cut to Daughter and Son]

Daughter: Yeah! Dad’s right. We need you. You’re our mom.

[Cut to the Richards]

Mrs. Richard: What did you say?

Daughter: You’re our mom.

Son: Yeah! You’re our mom.

Mr. Richard: [whispering] You’re our mom!

Mrs. Richard: I sure am. And thank god. You make me a mommy and that’s all I ever wanted to be.

Mr. Richard: So, what do you say we all get horned up for this pizza?

All: Yeah!

Announcer: Bertucci’s, horny for family.

[Cheers and applause]

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Author: Don Roy King

Don Roy King is directing his fourteenth season of Saturday Night Live. That work has earned him nine Emmys and thirteen nominations. Additionally, he has been nominated for thirteen DGA Awards and won in 2014, 2016, 2017, 2018 and 2019. Mr. King is also the creative director of Broadway Worldwide which brings theatrical events to theaters. The company has produced Smokey Joe’s Café; Putting It Together with Carol Burnett; Jekyll & Hyde; and Memphis, all directed by Mr. King. He completed the screen capture of Broadway's Romeo & Juliet in 2013. - LinkedIn

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