Sasheer Zamata[Starts with a video of Starbucks]
Female voice: Last week, Starbucks created the Race Together campaign, which encourage all the baristas across the country to start a dialog with their customers about race. It was a way to open minds and share thoughts. All over coffee. And we think Starbucks is on the right track.[Cut to Pep Boys mechanics]
So, we at Pep Boys are starting a conversation too. This month, all Pep Boys mechanics are encouraged to start a dialog with you, the customer, about gender and sexual identity. As part of Pep Boys new Genderflect campaign.[Cut to a Pep Boy staff talking to a customer]
Bobby: Listen, I should pull up whatever people wanna do. Like, if you were guy and you wanted to be a girl, that’s great. But me personally, I could never cut off my [bleep] [The customer is confused and speechless]
Female voice: Because if we don’t talk about these issues, who will?[Cut to another Pep Boy staff talking to a customer]
Beck: gotta question for you. You gay, right?
Colin: Yes, I am.
Beck: So, are you allowed to say, like, “That’s gay?”
Colin: I guess I can.
Beck: Oh, man! You are so lucky.[Beck telling to his fellow staff at the counter] He get’s to say, “That’s gay!”
Kyle: Oh, so lucky.
Female voice: Our mechanics are ready to start a conversation with you about complex intersex issues.[Cut to another Pep Boy staff talking to a customer]
Aidy: If you got both parts down there, then be proud. If I had both, I’d be doing myself all day long.[Kate doesn’t want to listen]
Kate: Please go get my car.[Jay walks in]
Jay: You know what my favorite show is? Ellen. That’s important because she used to be a man.
Kate: No, she didn’t.
Jay: Yes, she did.
Kate: No, she didn’t.
Aidy: Yeah, she was a man.
Kate: Will you go get my car?[cut to Aidy writing ‘Genderflect’ on a car’s windscreen.]
Female voice: Because Pep Boys knows that the only thing more important than your car is taking the time to genderfy.[Cut to Kyle talking to a customer]
Kyle: I think my cousin’s kid got born wrong. Well, not wrong, you know? Coz that’s the thing, you know? It’s not wrong if it’s right the hip.
Sasheer: Uh-huh! Okay.
Kyle: Anyway. Your car is totaled.
Female voice: Pep Boys.
Male voice: Or girls, or that third kind where you’re both.[Cut to Aidy and Jay hugging Kate]
Kate: So, do I need new break pads or?