[ open on couple looking over the casket at a memorial service ]
Woman: I don't know, she just doesn't look comfortable.
Spokesman: Maybe it's the mattress.
Together: The mattress?
Man: Gee, I didn't know there was that big a difference betwen coffin mattresses.
Spokesman: Obiously, you've never heard of Eterna-Rest.
Spokesman: Eterna-Rest's unique posture coil system adjusts to the contours of your loved one's body, providing support where it's needed most. But that's just the beginning of the Eterna difference. [ demonstration shows the body decomposing ] Because, as your loved one decomposes, Eterna-Rest keeps adjusting, and Eterna-Rest knows that no two bodies decompose in exactly the same way. Even as skeletal remains shift and collapse, Eterna's patented inner-coil conforms and supports, so your loved ones can rest in peace.
Together: [ together ] Rest in peace.. [ they laugh ]
[ SUPER: "Later" ]
Woman: She looks so serene.
Man: Thanks to Eterna-Rest.
Spokesman: And don't forget new Eterna-Rest casket air freshener. [ places one in the casket ]
Woman: Does it last forever?
Spokesman: Well.. no. Just through the period where it would really stink.
Announcer: Eterna-Rest. We keep working, even though you're dead.